How to Create a Facebook Year in Review

Creating a social media written report may not be the most exciting office of a social media manager'due south chore. But it is certainly an important one.

In social media marketing, annihilation worth doing is worth reporting on. Subsequently all, tracking and analyzing your performance is the only way to actually understand what y'all're accomplishing through your social efforts.

It's likewise the only way to demonstrate the value of your social marketing efforts to your team and your dominate. From staff morale to increased budgets to growing your team, information technology'southward critical to have data that shows the importance of your work to the organization.

When things are not going so not bad, social media reporting is equally valuable, as it can help you larn from your missteps and get things back on track.

Bonus: Get a gratis social media report template to easily and effectively present your social media performance to key stakeholders.

A social media report is an internal reporting certificate that presents and tracks relevant data well-nigh your social media activities.

Information technology can be annihilation from a simple listing of numbers in a spreadsheet to a spiffy slide presentation packed with assay. Information technology all depends on the purpose of your report and who your audition volition be.

Yous might demand multiple reports to accommodate different audiences or goals.

The short answer is that your social media marketing report should include the data and assay your audience needs to understand your social media performance — no more than, no less. That audience might be your boss, your squad, or fifty-fifty yourself.

Of form, your team needs a much more granular report than your boss does. And y'all probably want an even more detailed one for your ain records.

Your social media report should besides look nice and exist easy to follow. At that place's no need to become overboard with the formatting or include unnecessary details. It'due south all-time to permit your data tell the story.

Here is a suggested structure to go y'all started. To make things piece of cake for you, we've also included a free social media report template, which you can download below.

Feel free to mix and match the sections to create a custom social media reporting tool that works for your intended audience and reporting needs.

An outline of your social media marketing strategy

Start your social media report with a quick overview of your social media strategy. This provides context so your readers sympathise what to expect in the rest of the report.

You'll become into more item in the adjacent sections, only this is the place to lay out the overarching purpose of your social activities every bit they chronicle to business strategy.

Does your company utilize social primarily every bit a channel for client service? Social commerce? Brand awareness? All of the above?

Be sure to highlight any changes in strategy since the concluding time you reported, including whatsoever new channels you've incorporated into your social mix.

Goals

Now it's time to become more than specific. Accept the guiding strategy you lot highlighted in the starting time department and break information technology downwards into articulate, measurable goals. Information technology's a skilful idea to use the SMART goal-setting framework, since it ensures you create goals that are straightforward to track and study.

The number of goals yous include volition vary depending on how well established your social strategy is and the size of your team. If this is your kickoff social media report, stick to just a few goals. One time y'all've established a pattern of tracking, learning, and success, you can add more goals over time.

Success metrics

Now it'southward time to think about what data yous'll report to validate your goals. SMART goals have success metrics built right into them.

For example, if your goal is to increment the number of leads generated by 25 percent in Q3, and then you'll need to report on the number of leads generated. The metrics that thing will be different for every team, but some key overall metrics to include for your social program are:

Number of leads generated
Number of conversions
Total revenue generated
Full return on investment (ROI)
Total spend (on social ads)
Social share of voice
Social sentiment

If yous're using social media for customer service, it's as well a good idea to report on service metrics like net promoter score (NPS), client satisfaction score (CSAT), and resolution time.

Of class, you tin can include much more data if information technology's relevant to your objectives. For a total breakup of all the numbers you might want to include in your social media business study, check out our post on social media metrics that really matter.

Results per network

Drilling downwards even further, this department provides specific results for each social network. If information technology makes sense for your squad, y'all tin get fifty-fifty more specific and break things down by format within a network, such as Stories vs. posts vs. Reels.

The specific data to include in this section will depend on the goals and success metrics you're included above. Hither are some of the most common numbers to include for each social network:

Number of posts
Net followers proceeds or loss
Engagement charge per unit
Click-through rate
Elevation-performing post(s)

No matter what metrics you choose, provide some previous results for context. After all, data means nothing in a vacuum. If you're reporting on a campaign, wait for a similar past entrada to compare what you achieved.

If you lot're creating a regular weekly or monthly report, track your results compared to the previous several weeks or months. This allows you to encounter ongoing trends. You lot could also compare your results to the same catamenia from the previous year, to account for any seasonal trends.

Wins

Having presented your data, it's time to swoop into the analysis. First up, highlight anything that went specifically well during this reporting period.

Look across the numbers here. Possibly you made contact with a key social media influencer for the offset time. Or maybe a peculiarly compelling review came in through social that you lot'll be able to apply in future marketing campaigns.

Include room in your social media report to share all forms of success that are relevant to your goals.

If you can, attempt to make up one's mind why y'all got the results you did. The facts are interesting, sure, but the reasons backside the data are what can help you tweak your strategy and fix meaningful social media goals.

Opportunities

This section offers the take chances for some soul-searching and recalibration. Was there annihilation that went a piffling sideways this catamenia? If and then, can you pinpoint why? And what's your plan to get back on track?

This is as well a good section to written report on new opportunities in the market you've uncovered through social listening or interaction with your followers. Is there a type of content followers desire more of? Has your social care squad flagged an ongoing issue that could be resolved through better documentation or an FAQ?

Summary

End your report by summarizing what you achieved and what you learned. Focus on the big takeaways and how they will help guide your future strategy.

Step i: Decide your audience

Is this study meant for your boss, your marketing squad, or VPs? Or maybe it'southward only for you?

Focus on what'south of import to each audience, instead of forcing everyone to dig through a full general study to detect what'south relevant to their jobs. The college upward you go in your company, the more curtailed and focused your report needs to be.

Step 2: Focus your reporting

Social media can assistance drive awareness, sales, leads, engagement—the listing goes on.

Make sure to stay laser-focused on the social media KPIs and metrics that matter most to your business — and the stakeholders you're reporting to. Don't get bogged down by reporting on additional stats unless you notice a major spike or something noteworthy.

Stride 3: Gather your data

Social data comes from a lot of sources. We'll get into the specifics of where to find the information you need afterward in this postal service.

Footstep 4: Analyze your data

Raw data doesn't mean a whole lot. Post-obit the sections outlined to a higher place, crisis the numbers to look for trends, anomalies, and any other patterns that provide a pic of what's working and what's not.

Pace 5: Present your findings

All of this data needs to become into a document that'southward articulate, concise, and easy to understand. That document is your social media report. On that notation, now'due south a practiced time to look at our social media report template.

Nosotros've created a social media report example template you can use to make certain your written report looks skillful and hits all the about important areas of data and assay.

Bonus: Get a costless social media report template to hands and finer present your social media performance to key stakeholders.

Once you download our costless template, follow the instructions to customize it.

If you'd adopt to create your own social media report template, yous take a couple of options.

If y'all're going to focus primarily on numbers, you can create a template in Excel or Google Sheets. For reports with more analysis, use a spreadsheet to gather your data, then present it in a Google Doc or slide presentation.

Another great option is to apply a social media reporting tool like Hootsuite Analytics to build custom reports. You'll then have access to piece of cake-to-read charts and graphics you tin can export direct to a spreadsheet, PDF or PowerPoint.

At present that you know what data to include in your social media report, here'due south where to find information technology on the main social media platforms.

Meta Business concern Suite

While you tin can access Instagram and Facebook Insights individually on each platform, Meta Business Suite is a more than robust reporting tool that offers data for both platforms side-past side.

To access insights in Meta Business Suite, head to http://business.facebook.com and click Insights in the left menu. We've got a defended weblog post about how to employ Meta Business Suite if you're looking for in-depth details.

To export data for your social media report, click Export Data on the top right of any nautical chart. You can cull which information to export and the format that works all-time for y'all (.png, .csv, or .pdf).

Twitter Analytics

Open your Twitter profile and click on the iii dots icon in the card, and then click Analytics.

Yous'll find key data on the master analytics screen.

To find more than detailed information, click through the options in the top menu of your Twitter Analytics screen. From at that place, click Export Data to export the information as a .csv file so you can add information technology to your social media report.

LinkedIn Analytics

Open your company page and click Analytics in the top bill of fare, then choose Visitors, Updates, Followers, Competitors, or Employee Advocacy.

Y'all'll get admission to metrics like page views, impressions, and engagement rate.

LinkedIn Analytics offers an interesting feature to consider for your social media reporting. If you choose the Competitor Analytics folio, yous can run into how you lot compare to upward to nine other pages.

To export your data as an .xls or .csv file (depending on which data you lot're downloading), click the blue Consign button on the top right.

TikTok Analytics

To access TikTok Analytics, you'll need a TikTok Business organization or Creator business relationship. Once you lot've made the switch, caput to your profile. Tap the 3 dots, and then Business Profile (or Creator Profile), and so Analytics.

Source: TikTok

This gives y'all practiced information about how you're doing on TikTok. However, if you desire to consign the data into your social media report, you'll need to admission TikTok Analytics on desktop.

Log in on your computer, hover your cursor over your profile photo and click View Analytics. You can access overall metrics for your account, also as detailed info nigh each of the videos you lot've uploaded.

Hootsuite Analytics

Hootsuite Analytics allows y'all to collect data and create reports for multiple Facebook, Twitter, Instagram, and LinkedIn profiles from one dashboard.

You can customize the dashboard to track the metrics that yous've identified as most important for your social media report, including team and fourth dimension metrics.

When information technology's time to create your report and share your information, you can customize what information to include. You'll have access to a great selection of charts that tell your reporting story in a highly visual way, so the data is like shooting fish in a barrel to consume at a glance.

Y'all can share reports with team members straight within the Hootsuite Analytics interface. Or, you can download your consummate social media written report equally a PDF, a PowerPoint, or a spreadsheet file that's ready to share.

To get more than details on how to make the most of the data available through all of these social reporting tools, check out our blog post dedicated to social media analytics.

Use Hootsuite to do all your social media reporting from a single dashboard. Choose what to rails, become compelling visuals, and easily share reports with stakeholders. Try it free today.

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Source: https://blog.hootsuite.com/social-media-report-template-guide/